Abila: Elevate North America Product Launch
Fundraisers and foundations of all kinds and sizes need a modern, progressive and simple software tool to make fundraising more organized, successful and efficient. That’s exactly what Abila Elevate provides. Different than other fundraising software, Elevate gets deeper into donor profiles and reveals relevant details, information and social circles for more effective fundraising. Fundraisers can now see their donors as unique individuals, with every profile rich with useful information. Thus the lines, "Elevate what matters. Raise profiles, Raise funds.” For the North American product launch, Creativ handled strategic planning, creative development and production. A fully integrated campaign, we developed everything for the launch, including theme and messaging, advertising, social media, website content and trade show/events theme & collateral. Results exceeded projections, while elevating expectations throughout the nonprofit world.
Zebra 2D Array Imagers Global Launch
digital & print advertising /media
demonstration “test lab” videos
It used to be that a 1D laser scanner was everything a business needed at checkout. Scanning a 1D barcode to confirm a product’s type and price was all that happened. But with the advent of 2D barcodes, comes a whole new set of functions that can happen at checkout, including mobile barcode transaction, check imaging for payment and driver’s license image capture for age verification and record keeping. Which is why Zebra Technologies developed a powerful 2D array imager that can handle virtually every kind of transaction a business needs to handle at checkout. What’s more, Zebra’s industry leading 2D imagers are so advanced they can read multiple barcodes at one time for quicker service, and read poorly printed and damaged codes to keep things accurate and moving. To launch Zebra’s new family of 2D imagers, Creativ developed advertising, videos, social media content, infographics and content for web, collateral and other marketing. The theme of “Get more. Do more” made it clear that Zebra’s imagers are packed with more technology so that customers are prepared to do more business
VMware Retail Solutions
"A Day in the Life of Samantha” takes viewers through four scenarios, which highlighs VMware’s real-time customer interaction platform in action. Samantha, everyone’s favorite Retail Sales Associate, helps customers find exactly what they’re looking for, facilitates transactions and creates new sales and loyalty opportunities, all with the power of VMware in her hands. This new illustrated Retail world will be leveraged across the company’s marketing activities.
Symantec "Always On" SSL
The need for powerful data security and comprehensive coverage of website data, server data and data-in-transit is at an all time high. Encryption of transactions, purchases and online data forms isn’t enough anymore, which is why “Always On SSL” is the only way to for companies to completely protect their corporate and their customers’ information. The “Always On SSL” campaign promoted Symantec's end-to-end digital data security solution to enterprises, small and mid-size businesses, web hosting providers and IT professionals.
banner advertising infographics
website/marketing content thought leadership content
Greystone Hospice, a new division of Greystone Health, needed help with developing a strategic platform and messaging to leverage throughout their marketing communications activities. But how is it possible to even think about things like “strategic” and “marketing” and "copy” with such a sensitive albeit important service. It isn’t. This project required a certain level of sensitivity and humanity that we were able to provide. We spent time really understanding hospice care from speaking with patients, families, caregivers and physicians, including members of our own staff who have had loved ones in hospice. It’s obvious just how emotional and personal hospice is, but what many people don’t realize is just how intricate a process hospice is for everyone involved. It’s about end-of-life caring and planning to help east the pain, reduce the anxieties and improve the quality of life for patients and their loved ones during this difficult experience.
Building on the work we produced for Greystone's Home Healthcare division, we developed messaging that successfully combined realism, sensitivity, compassion, support and calm to help ease the pain and worry that everyones experiences. Messaging that showed how Greystone Hospice has the expertise, resources and heart for an unmatched hospice solution.
GeoTrust Renewal & Upsell Campaign
GeoTrust is known as the “cost conscious” or “high value” brand in the Symantec Website Security portfolio. But what people don’t realize is that it has the same level of encryption as the sister Symantec and Thawte brands, which is why more of the top 1 million websites around the world trust GeoTrust to protect their sites. It’s our job to help the company spread the word, to encourage customer renewals when their security contracts expire and to increase upgrades to Extended Validation certificates, which offer the highest level of protection. The "Make a Strong Security Statement" and "Powerful SSL for All!” campaigns promote GeoTrust as a leader in website security that's not only affordable but also preferred by top companies worldwide.
direct marketing banner advertising infographics
social media website/marketing content and thought leadership materials
The Motorola MC65 remains one of the most successful product launches for the company—and our agency. The MC65 is one of Motorola’s most rugged and robust mobile computers, but disguised in a consumer-like form factor that people love to use. Full of unique communications tools, a custom interface and enough power to run the most demanding enterprise applications, it has everything a field worker needs to get the job done right the first time, no matter what it is. Our North America and EMEA launch campaign, “Get the job done right—right now” makes the point that when you’re in the field and on the spot, you often only have one chance to get the job done right; the MC65 ensures this happens.
online and print advertising global media
360º product tour
Metrodial is one of the most reputable and innovative national security companies and central alarm stations, with countless industry awards.
In fact the company was recognized for outstanding integrated marketing, winning the Five Diamond Marketing MARVEL Award. Sponsored by the Central Station Alarm Association (CSAA) and SECURITY SALES & INTEGRATION, the award acknowledges central stations that creatively use their CSAA Five Diamond status to gain a competitive edge in the marketplace. As part of the integrated nationwide campaign, we developed advertising, including an advertorial, marketing collateral, re-launched the company’s website, social media, produced a trade show event for the company and sourced premiums via an integrated campaign.
print & digital media advertorial
trade show event
Wall Street Jobs is the country’s largest job sourcing site for the financial industry, supporting the biggest names in the business. In addition to offering its customers a continuous resume pipeline of leading candidates, WSJ developed a proprietary back-end admin tool for clients to organize, search and manage their interviewing and job placement process. The company also created two related businesses, Sales Team RPO, a leading Recruitment Process Outsourcing company, as well as Long Island Temps, a regional temp agency, serving thousands of businesses on Long Island, NY. The company prides itself on finding qualified candidates at every level, often in unexpected places—this is what sets them apart. We continue to develop marketing materials and have launched the websites and back-end tools for all three companies.
Leviton Inc, the world’s leading electronics and lighting manufacturer developed a remarkable new way to manufacture linear fluorescent fixtures: Zipline ™. For manufacturers, this means an unbelievable cost savings, double the output, streamlined operations, faster time to market and virtually no errors during and after the assembly. We were fortunate to have had the opportunity to name and brand the solution, as well as develop a fully integrated marketing and advertising program to support its launch.
digital & print advertising
trade show event
strategic planning & campaign development
direct marketing and email campaign
digital & print advertising /media
free trial promotion
event theme & materials