While demand generation is a staple of the Channel marketing solutions we build with our clients, there are two other areas that need a special focus: The development of a comprehensive but simple On-boarding Process that guides Partners into a Channel program and a Channel Enablement platform to prepare and equip Partners with an abundance of strategies and elements to succeed in the marketplace. 

When we think about ways to help Partners, we think about creating solutions that achieve these goals:
    • Easy to use 
    • Consistent with the client’s brand strategy, message and identity
    • Position Partners as trusted advisors and thought leaders
    • Help retain current customers 
    • Help close more business 

We’ve developed a variety of successful programs and tools to support every aspect of Channel Marketing and continue to find new and engaging ways to support our clients’ Channel agenda.

 

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Symantec Road to Profitability

A virtual road that takes Partners on a journey through the rich landscape of Symantec’s Website Security Partner Program, including on-boarding and enablement stops along the way. Partners can explore a whole host of information and gain access to proprietary tools and knowledge. 

A virtual road that takes Partners on a journey through the rich landscape of Symantec’s Website Security Partner Program, including on-boarding and enablement stops along the way. Partners can explore a whole host of information and gain access to proprietary tools and knowledge. 

 
 

informative “destinations” 
access to tools and training
partner success stories
linked “road signs” to special content
chat with sales


 

Motorola Action Packs

Integrated, turnkey, co-brandable demand generation solutions that Motorola Partners can easily customize to whatever degree they wish. These campaigns leverage the very same marketing communications materials and assets that Motorola uses for its own go-to-market and other marketing campaigns, which ensures the highest quality and consistency for Motorola Partners. 

Integrated, turnkey, co-brandable demand generation solutions that Motorola Partners can easily customize to whatever degree they wish. These campaigns leverage the very same marketing communications materials and assets that Motorola uses for its own go-to-market and other marketing campaigns, which ensures the highest quality and consistency for Motorola Partners. 

vertical & solution focused options
customizable options
advertising and collateral zipped together
easy access and use
leverages the latest Motorola assets 


 

Symantec Campaign Central & Marketing Playbook 

A comprehensive, searchable tool where Symantec Partners can find numerous customizable/co-brandable campaigns and thought leadership materials for all kinds of needs, from raising awareness and generating demand to promoting a specific solution or feature to finding content to leverage in social media or on a website. The site features a Partner Marketing Playbook, and Partner Guide to Retention, which we created to help Partners get organized before launching a marketing effort. Certain campaigns, collateral and assets are packaged together as “PowerPacks,” which are all-in-one,  comprehensive programs right out of the box.  Partners can easily share resources with their customers via email, Twitter, Facebook and LinkedIn. 

A comprehensive, searchable tool where Symantec Partners can find numerous customizable/co-brandable campaigns and thought leadership materials for all kinds of needs, from raising awareness and generating demand to promoting a specific solution or feature to finding content to leverage in social media or on a website. The site features a Partner Marketing Playbook, and Partner Guide to Retention, which we created to help Partners get organized before launching a marketing effort. Certain campaigns, collateral and assets are packaged together as “PowerPacks,” which are all-in-one,  comprehensive programs right out of the box.  Partners can easily share resources with their customers via email, Twitter, Facebook and LinkedIn. 

dozens of campaigns
marketing playbook
search function
dynamic campaign selector tool
15 languages
sharable resources
customizable materials